Amplify and Aspirations

Amplify the consequences of not solving the problem (time) and the aspirations they hold for the future (family, exercise, work).
Make them aware of the price of indecision, and understand the consequence of NOT solving the problem

Transformation & Testimonial

Focus on the transformation instead of the deliverables (80%)
Articulate the results that your product or service will bring
Prove your service is the best solution or answer (Research Again?)
Position your service as the best solution or answer
FAQ’s (Should go here, or to the end?)

Service, System, and Solution

What is possible; What is different now? (20%)
GRAPHICS  / VIDEO?
Describe exactly what you are offering for sale, the stuff

Trust the Experience, Experience The Difference

Trust the Experience, Experience The Difference
Differentiate Yourself from the competition
Technology and
Establish credibility (Trusted Advisor)

Call to Action

Give the user a reason to act now instead of later
The call to action should be:
the last sentence on the webpage,
Should contain keywords
in a “call-to-action” statement with a link to the action (Contact Us page), It should also contain a keyword for that page.

Examples: If you are diagnosed with ___ , treatment to prevent or control the disorder will involve _ to  _ your_ to_. For more information about ___________ (keyword), please submit an online appointment request or contact the ­­­­­­­­­­­­____________ (client) office at 972-999-9999 (use the 2-dash). If you have any issues with voice changes or vocal cords disorder, please call our office at 817-XXX-XXXX to set up an appointment or submit an online appointment request.